“Go-Givers Really Do Sell More” with Bob Burg

This week I welcome back to Your Partner In Success Radio Author and Speaker Bob Burg. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 200,000 copies.

Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well.

When Bob Burg, coauthor (with John David Mann) of the international bestseller, The Go-Giver, speaks about “giving,”  he’s talking in terms of  “constantly and consistently adding value to the lives of others.”  When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.

Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

As Bob says, “You cannot control the economy…but you can absolutely control your economy.”

• Law #1 is the Law of Value
• Law #2: The Law of Compensation
• Law #3: The Law of Influence
• Law #4: The Law of Authenticity
• Law #5: The Law of Receptivity

A Year of Success

And did you know that Bob has also recently partnered with 5 time New York Times / Wall Street Journal bestselling author Larry Winget, Chief Fascination Officer of Fascinate, Inc., Sally Hogshead and leadership development speaker & consultant Mark Sanborn to create A Year of Success?

Your Partner In Success™ Radio Show

When: Friday, May 18, 2012

Time: 10 am PST, 11 am MST, 12 am CST, 1 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

Your Partner In Success Radio

Let’s face it. People are not as successful as they want to be, as rich as they think they could and should be, or even as happy as they want to be. And that is the truth. And when you couple these very normal and natural thoughts with persistent economical / political low-level dread, there is some real room for mental and emotional improvement just to survive the evening news!

Larry Winget, The Pitbull of Personal Responsibility® is a five-time New York Times/Wall Street Journal bestselling author of Shut Up, Stop Whining And Get A Life, You’re Broke Because You Want To Be, It’s Called Work For A Reason, People Are Idiots And I Can Prove It and Your Kids Are Your Own Fault. He is a member of the International Speaker Hall Of Fame and has spoken to nearly 400 of the Fortune 500. He has starred in his own television series on A&E, been featured in two CNBC specials of The Millionaire Inside as well as two PBS specials and has appeared in national television commercials. Larry is a regular contributor on many television news shows on the topics of money, personal success, parenting and business. And I am happy to say that he visits me on Your Partner In Success Radio pretty often as well!

Larry has partnered with national bestselling author Bob Burg (The Go Giver),  Chief Fascination Officer of Fascinate, Inc., Sally Hogshead and leadership development speaker & consultant Mark Sanborn to create A Year of Success.

Together they have reached over 1,000,000 people with their messages, all over the globe. And  A Year of Success is the combination of all of the best work they have developed over the years of their careers and is now available to the public in weekly bite-size, easily digestible chunks.

In A Year of Success, the four of them will teach you, challenge you, provoke you, and push you outside your comfort zone to the point that you win bigger, faster, smarter results.

A Year of Success is an online educational system brought to you by four of the world’s leading success experts. Each week the client will receive a three minute training video from one of our experts, plus a downloadable PDF that includes the lesson and two actionable steps. Along the way, recipients will receive four other high-value bonuses as well at no additional cost. AND…. all for less than $3 a week. I listen to these guys every morning before I begin my work day.

Click here to watch videos.

We will be covering a lot of territory from Larry’s new program, to entrepreneurship, to Larry’s upcoming segment on Fox and Friends where he will be doing an in-studio graduation speech for a small audience in caps and gowns on “What it really takes to be successful in the real world”.

Please join us live or listen on demand. You can also download the show in iTunes here.

Your Partner In Success™ Radio Show

When: Friday, May 11, 2012

Time: 11am Central (Check your time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

Why the Traditional Copywriting Formula Isn’t Working

Lisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results.

She is the creator of the new marketing model for success that’s changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by. She recognized that standard marketing techniques, especially in the copywriting arena, are antiquated and not as effective as they once were including; hyped-up claims, overly “sales-y” spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more, Lisa shares a better way.

She’s found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is her new copywriting formula of “Challenge. Solution. Invitation.”

In the traditional formula we’re taught to highlight the issue, we’re told to agitate that issue to focus on the pain points and then we solve the problem. Manyon believes people are in enough pain. We don’t need to be agitated to make a decision. In fact, especially for women, when someone acknowledges our challenges (and really understands where we’re coming from), provides a helpful solution and extends a friendly invitation, we’re more likely to take action. Nothing truly flows when it comes from a place of pain and fear…

Lisa has been interviewed by mainstream media on the topic and created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice.

Lisa’s mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling “salesy” or “icky.”

Well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. She is a master of matching your message to market in your authentic voice. Plus, she has a passion for helping people reach their individual goals. She helps transform dreams into manageable action steps with tangible results. Her passion for authentically sharing newsworthy messages has earned her recognition for press release and publicity results.

President of Write On ~ Creative Writing Services, LLC, Lisa has successfully operated her business since 2003. Additionally she has spent well over 20 years in the marketing trenches of advertising agencies, radio stations and non profit organizations. She is the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition and is featured in the world’s largest digital library of role models for women and girls, housed at George Washington University. Lisa is co-creator of the 24-7 Web Sales Secrets Course and co-author of the #1 best-selling book Success Rituals 2.O – Winning Habits of High-Achieving Women: How She Does It and You Can Too.”

A featured writer for Today’s Innovative Woman magazine, Lisa’s blog received the 2011 APEX Award in Publication Excellence. Lisa is a Council Member and Founding Member of the Women Speakers Association, Founding Member of the Evolutionary Business Council, Expert Faculty for Business Brilliance University and more. She’s developed marketing training, participated in numerous speaking engagements, teleseminars and interviews. She publishes Manyon’s Musings and offers a complimentary Copywriting Action Plan to subscribers. To learn more about working with Lisa Manyon and Write On ~ Creative Writing Services or to schedule an interview, visit her website here.

You will discover…

• Why consumers really don’t need to be “agitated” into making a buying decision
• What people are responding to in marketing
• The NEW copywriting formula that helps you to truly connect with your ideal clients

Please join us live or listen on demand. You can also download the show in iTunes here.

Your Partner In Success™ Radio Show

When: Friday, April 13, 2012

Time: 11am Central (Check your time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

I am delighted to welcome back to Your Partner In Success Radio international speaker, author and expert in professional and personal development, Dondi Scumaci and we are going to be talking about the importance of mentoring and being mentored.

Dondi wants to know your story and help you understand your goals. What is working for you? What is not working for you? She teaches us how to work through issues, find the opportunity, choose the right tools, and construct an action plan that would help you accomplish those goals.

Did you know that thirty percent (30%) of women executives and 24 percent (24%) of CEOs pointed to a lack of mentoring as one of the most significant obstacles for women and CEOs. And that eighty-five percent (85%) of women said that at least three or more individuals influenced their personal and professional development and contributed to their success?

Please join us live or listen on demand. You can also download the show in iTunes here.

Your Partner In Success™ Radio Show

When: Friday, April 13, 2012

Time: 11am Central (Check your time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

I am often asked what books I read. Frankly, I am a voracious reader and read darn near anything, but since you ask I will be posting my top business book recommendations here on a regular basis.

I am interviewing Dondi Scumaci tomorrow on Your Partner In Success Radio and I am hugely excited about that. Her book “Ready, Set…Grow!: How to Rediscover Your Passion, Overcome your Fears, and Create the Life You’ve Always Wanted” is what I am reading right now. I highly recommend it!

Next on my “to read” list is “Designed for Success: The 10 Commandments for Women in the Workplace empowers women to be more effective, successful and satisfied at work.”

This week I welcome to Your Partner In Success Radio Carla Lundblade, Clinical Therapist Specializing in Sports & Celebrity Psychologies.

Carla received her BS in psychology and graduated Summa Cum Laude from Southern Oregon University. She received her MS in Applied Psychology with a Concentration in Mental Health Counseling from Southern Oregon University.

Carla has been consulting with athletes, jury trial attorneys and performers since 2006. Athletes, teams, and coaches of all ages, ability levels, and sports have sought Carla’s services. She has also worked with performing artists. Carla has given numerous regional presentations at professional conferences and has been a guest speaker at several coaching clinics throughout the U.S.

She is currently the Subject Matter Expert and Chief Lecturer for The Successful Interplay Between Professional Sports Careers and Sports Psychology: A Clinical Perspective of a Winning Combination and Psychodrama, Creativity and the Training of Jury Trial Attorneys.

In addition, she has worked as a Co-Presenter for the Mental Skills and Mental Strategies Lead to Maximum Performance training workshops and has been a dedicated fundraising volunteer for TACA (Talking about Curing Autism) through her work with celebrity charity events. Her professional affiliations include the Association for Applied Sport Psychology (AASP) and the American Mental Health Counselors Association (AMHCA).

This week we are talking about the Michael Jackson wrongful death case and surviving celebrity.

Your Partner In Success™ Radio Show

When: Friday, November 11, 2011

Time: 9 am PST, 10 am MST, 11 am CST, 12 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

10 Fast & Easy Secrets to Getting More Clients from Your Website

What is your website all about right now? It probably has your bio, a list of your different coaching options and pricing, a newsletter signup, a contact page, maybe some testimonials, and something about an ebook you’ve written or an audio you’ve put together, perhaps something about an upcoming teleseminar…

This is all great stuff, very beneficial. So why aren’t people ordering?

If your website isn’t selling, or isn’t doing much of anything, then it’s probably the copy.  My trusted colleague Andy O’Bryan has the answer.  Actually he has 10 answers!

Andy’s been writing marketing copy for over 20 years and he has written over 500 coaching websites, so he knows a thing or two about how to make people sit up and take notice when they get to your site.

We will be talking about:

• How to grow your email list faster
• How to get more people contacting you from your website
• How to sell from your site without being “salesy”
• How to get more people “liking” your fan page
• The one quick fix that can get you a client this week
• And much more!

Your Partner In Success™ Radio welcomes Andy O’Bryan.

In 2003 Andy O’Bryan left his high paying marketing position with a Fortune 100 company to start his own business.  After losing thousands and making every mistake in the book he started to leverage his joint venture relationships, his business started to soar and he hasn’t looked back.

Be sure to listen live to this call and join us in the chat room as Andy will be offering a  free complimentary website critique to some lucky audience members!

Find Andy O’Bryan on the Web

• Andy O’Bryan

• AudioMotivation.com

• CopyForCoaches.com

Your Partner In Success™ Radio Show

When: Friday, September 23, 2011

Time: 9 am PST, 10 am MST, 11 am CST, 12 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

Motivational Humor With Dr. Jack Singer, “The Fun Speaker”

One of North American’s most humorous motivational speakers, Dr. Jack Singer “Has couch and will travel!” Laughter is the best medicine. We’ve heard that expression time and time again. For decades researchers have explored how humor helps people relieve stress.

With all of the ugly and unsettling news about unemployment and our economy, Jack will talk to us about “Developing the Mindset of A Champion in Your Occupation” and he will use his special blend of psychology and humor to deliver the message.

Dr. Jack Singer’s Professional Biography

Dr. Jack Singer is a licensed Clinical, Sports and Industrial/Organizational Psychologist, author, trainer and consultant. His expertise includes a Doctorate in Industrial / Organizational Psychology and a Post-Doctorate in Clinical / Sports Psychology. Jack has been recognized with Diplomates from the American Academy of Behavioral Medicine, the Society of Police and Criminal Psychology, and he has been awarded with a special Diplomate in Sports Psychology from the National Institute of Sports Professionals. He has a special Certification in Clinical Hypnosis from the American Academy of Clinical Hypnosis and Jack has taught in the Psychology departments of seven universities, including four years as an Assistant Professor of Psychology at the U.S. Air Force Academy.

Dr. Jack Singer has been in private practice and consulting for 33 years and the rich variety of Dr. Jack’s experience ranges from training serious athletes and teams to consistently reach peak performance levels… to working with couples and families to resolve relationship issues, to designing team building ‘re-TREATS’ for Fortune 1000 corporations, and large legal and medical practices.

Find Dr. Jack Singer on the Web

• Dr. Jack Singer

• The Fun Speaker

Your Partner In Success™ Radio Show

When: Friday, September 8, 2011

Time: 9 am PST, 10 am MST, 11 am CST, 12 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

Your Partner In Success Radio

If you prefer some cold, hard reality in your comfortable life, Larry Winget’s revised and updated #1 national best selling book Shut Up, Stop Whining & Get A Life might be exactly what you need to jump start your not-so-successful career or even launch a new one.

But if you’re expecting someone to hold your hand and offer thoughtful motivational sayings, don’t expect it from this “Pitbull of Personal Development.”

A Kick-Butt Approach to a Better Life

Larry’s “Get off your butt and go to work” approach to self-improvement boils success down to a simple formula: Everything in your life gets better when you get better.

Get tangible advice from one of the world’s most successful speakers and the author of five bestselling books and television personality. Learn the keys to turning your life, money and business around. Stop making excuses, stop blaming others and take responsibility for your life and your results

The blunt and stringent advice Larry offers has changed the lives of millions of people and increased sales for countless businesses.

In this Second Edition of Shut Up, Stop Whining, and Get a Life, Larry Winget takes the same principles and expands the lessons with brand new examples, stories, and added wisdom. It may sound ruthless, but your life is your own fault and if you shut up, stop whining, and take action you can create a better life.

I hope you will join us in the chat room to ask questions, comment, or just generally enjoy the show!

Your Partner In Success Radio Show

When: Friday, September 2, 2011

Time: 9 am PST, 10 am MST, 11 am CST, 12 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

From the age of ten, Susan Handley loved designing handbags.  As the President and Founder of Beijo, Inc., Susan Handley has taken handbag designing and entrepreneurial leadership to a whole new level. Since the inception of Beijo in 2002, Susan has not only watched her own dreams come true, but has also been an integral part in the lives and success stories of women across the country.

Susan is a dedicated mom, handbag visionary, designer and inspirational leader for her growing team of Independent Sales Representatives around the country. Susan started by selling Beijo out of the trunk of her car in 2002.  Beijo is now sold exclusively by a dedicated team of thousands of Independent Beijo Fashion Consultants located throughout the US and Canada, a team that is rapidly growing.

Susan was on the show in March and we talked at great length about how Susan started this fantastic company. Today we are talking about what Susan has been up to this year, as well as her plans for 2012, to make Beijo become a highly sought after fashion brand.

We are going to cover a lot of ground in this interview and will be talking about:

• Beijo: Where a handbag becomes a lifestyle, becomes a career!
• What Susan has been doing to increase consumer awareness of the Beijo brand.
• The newly re-designed Beijo website.
• Keeping a sales team excited and motivated.
• Entrepreneurial success!