This month’s review is on the topic of Content Marketing. I’ve hand selected some of the best articles and updates from around the web for your reading convenience. I perform these reviews at the beginning of each new month as a service to my readers.
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Let’s dive into this month’s review…
6 Content Marketing Resources Brands Should Be Aware Of
Although content marketing is crucial for any business to stay competitive, it certainly isn’t easy. Effective content requires creativity and a well-designed content strategy. A good content strategy helps ensure that all pieces of content are in line with the business model, while making sure content is planned with profitable results in mind. Read the full story at Forbes…
How to Document Your Content Marketing Workflow
You have your documented content marketing strategy. You know your tactics. It’s working. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually doing the work. Read the full story at Content Marketing Institute
Why Interactive Content Is the Future of Content Marketing
However, I beg to differ. I believe that “Interactive content is king”.
An interactive piece of content has essential elements that are vital for businesses. These critical components can:
- Attract an audience
- Increase engagement
- Boost site traffic
- Improve conversion rate
Being a digital marketing professional, I have noticed that companies overlook the importance of interactive content, and later on, realize that they made a big gaffe. Eventually, they observe that their competitors have captured the potential buyers that they could have engaged. Read the full story at Jeff Bulas…
Keyword Research: A Key Element of SEO and Content Marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Read the full story at Search Engine Land…
What Is the Difference Between Content and Content Marketing?
What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience… Read the full story at Content Marketing Institute
11 Tools That Will Save You Time with Content Marketing
Quality content takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more than others and in less time. I’d like to see you become one of those efficient content marketers, if you’re not one already.
There are a few ways to become faster, and one of the best is to use tools. There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time. Read the full story at QuickSprout
7 Ways to Improve Your Content Marketing Strategy
If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. – you have a content strategy. While it may not be an official, documented strategy, you likely aren’t just producing content for content’s sake.
You likely have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish. If you’re doing any of these, I believe you have a content marketing strategy. Now, let’s make that strategy even better. Read the full story at Entrepreneur
What 300+ Content Marketing Campaigns Can Teach You About Earning Links
Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs. Read the full story at Moz
Hope you enjoyed this months review on Content Marketing. Be sure to check back for new reviews on some of your favorite topics, including: Social Media Marketing, Email Marketing, Content Creation, Copywriting, Ezine Marketing and many others!
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