Profit Growth Strategy #11 for Virtual Assistants

Create Joint Venture Partnerships for Your Clients

As your Virtual Assistance practice grows you will naturally begin to build a very deep “Rolodex”. Being associated with other highly successful business people brings a certain synergy to all of your business dealings. Take a look at all the people you associate with, work with, or network with. Does one or more of your clients have a product or service that would be a good fit with another client who has complementary capabilities and resources?

What other services or products would be good for your customers or clients? Be creative and you’ll be able to come up with many suitable complimentary products or services in your client’s industry or closely related industry.

Use your Rolodex to form JVs so your client can:

• Form complimentary products or services and offer package deals.
• Create joint seminars amd promote themselves jointly to a specific marketplace.
• Write articles and post them in each other’s newsletters and websites.
• Give special offers to their JV partner’s customers and have them do the same.
• Include a special offer or coupon for product or service within each other’s  client mailings.
• Add links to and from each other’s web sites.
• Co-author a helpful “how to” booklet and then offer it as an exclusive gift to their mutual clients.

Case Study

Recently I introduced two of my clients to each other with fabulous results.

Todd Durkin of Fitness Quest 10 in San Diego is a nationally and internationally known fitness expert. Todd Durkin Enterprises offers dynamic programs, presentations, DVDs and other educational products, conduct seminars and workshops and Todd speaks at many of the large health and fitness conferences in the United States and abroad.

Dr. Jack Singer is a nationally renowned Sport Psychologist and is one of only a dozen or so Sport Psychologists around the U.S. who has this Clinical Hypnosis Certification, and he teaches powerful, self-hypnosis skills to all of his athletes.  Dr. Jack is a frequent guest on ESPN, FOX-SPORTS, CNN, MSNBC and countless sports radio talk shows throughout the U.S. and Canada, including Reid Spencer’s famous golf show, “On the Green.” Jack also is on the advisory board for Championship Performance, and his articles are frequently featured in that periodical, as well as sports, human resources, medical and psychological publications around the U.S.

Todd and Jack instantly recognized that while they were both appealing to the same market, that they were in no way competing and could offer many valuable products, services and information to each others clients. They recently did a Mastermind session that you can listen to here. Enjoy!

If you are interested at all in building and growing a recession-proof Virtual Assistant practice, I urge you to join our mailing list now.

**You have permission to reprint in your publication or to your website/blog any articles by Denise Griffitts found on this Website as long as Denise Griffitt’s name and contact information is included. Denise Griffitts, Virtual Assistance Industry Expert, http://denisegriffitts.com, info @ virtualassistantindustry.com, 888-719-6711.