How to Write Better Content in 3 Simple Steps

Overcoming boring and bland content

Content Strategist, Copywriter and Consultant, James Artre, shares tips, tactics, and strategies for using content to attract your ideal reader, turn readers into buyers and buyers into long-term customers.

If you’re looking to write better content, there are several steps that you can take to popularize yourself to readers and potential clients. To that end, this article highlights a few surefire ways to boost your content’s popularity. Read on to learn more about these 3 top tips…

[clickToTweet tweet=”There is no greater agony than bearing an untold story inside you – Maya Angelou” quote=”There is no greater agony than bearing an untold story inside you – Maya Angelou” theme=”style2″]

How to Write Better Content

write better content

1. Don’t Dwell on Writing Mechanics

The first step you can take to write better content, is to not become overly obsessed with the mechanics of writing.

Don’t get me wrong here, I’m not talking about spelling and good grammar usage.

What I am talking about, however, is that you do not have to write as if you’re writing your college thesis.

As you may have already noticed, most well-liked writers do not have the linguistic grasp of a language professor. In fact, a big number of popular writers do not even have college degrees.

The secret lies in their ability to create content that engages, entertains and informs their readers.

[clickToTweet tweet=”Writing is an act of faith, not a trick of grammar – E. B. White” quote=”Writing is an act of faith, not a trick of grammar – E. B. White” theme=”style2″]

However, this does not give you the license to turn out lackluster content full of glaring grammatical errors and typos. Don’t think too much about the intricate writing mechanisms that are taught in university language classes.

Instead, focus on the people who will savor the content. Give them exactly what they want and the few “mistakes” you make will get lost in the excitement your content elicits.

write better content

2. Readers Identify with Distinct Personalities

Another step that you can take to write better content, is to write in your own distinct personality. When readers find you engaging or interesting, then they are more likely to read your content till the end.

While observing fundamental language rules helps you pass the basic tests of a competent writer, you should never overlook the central concept that readers would like to feel entertained or informed in the end.

If you doubt this, consider what makes the average TV celebrity famous. It is something that is uniquely in them.

As such, you ought to establish an interesting personality that gives your audience all the entertainment and information they want.

write better content

3. Readers Like Rumors and Secrets

The most widely read blogs and websites are those that report shocking facts and secrets.

Even though this does not mean that you should circulate inaccurate information about people or things, make sure that your content always has something new for the reader.

Note that you can be rightfully sued if you deliberately publish seditious or libelous misinformation that portrays others in unfavorable light.

Nobody will think much about your work as a writer if you only include obvious details.

Instead of creating fallacious claims that does not have any merit or accuracy, do the research necessary to ensure that you have an extra grasp of people and things that goes beyond the scope of the average reader.

As a result, you need to understand the knowledge depth of your readers. Your content should always be tailored to suit the unique audience for which you write.

[clickToTweet tweet=”Writing, to me, is simply thinking through my fingers – Isaac Asimov” quote=”Writing, to me, is simply thinking through my fingers – Isaac Asimov” theme=”style2″]

Final Thoughts

Writing better content is not so much about creating college level content, but rather content that engages, entertains and informs your readers.

Your content should be free of incorrect spelling and the obvious grammar mistakes, but it needs to read more like a conversation between friends then it does a paper for your college professor.

Don’t worry about the mechanics of your content, as much as you do identifying with your readers with your own distinct personality.

Whether you and I like it or not, people like “secrets” and “rumors”. Reality shows and shows like Jerry Springer are proof positive of this fact.

Focus on writing like you talk, with your own unique personality while revealing tidbits of trade secrets, and you’ll write better content that will keep your readers engaged and coming back for more.

Question: What one thing do you always do to keep readers engaged?

God bless,

James

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